Socializing the southern Documentary Fund

The Southern Documentary Fund (SDF) is a nonprofit arts organization that cultivates documentary projects made in or about the American South. Inspired by the core belief that documentaries have the power to change lives and communities, it serve as a leading advocate for powerful southern storytelling, providing filmmakers and artists with professional support, filmmaking grants, and fiscal sponsorship.

Challenge

The Southern Documentary Fund requested, through Catchafire, help in identifying the most appropriate social media channels for its organization, including a content strategy and key performance indicators to evaluate success. They needed expert consultation on messaging, scheduling and frequency. And tailored suggestions for style, tone, and types of content to best showcase their organization.

Solution

Nona Jane & Co. provided a social media strategy and implementation plan for the Southern Documentary Fund to leverage and implement over the next few months.

Services

• Social Media Audit 

• Social Media Strategy

• Content Strategy Recommendations

• Performance and Measurement Plan